We book a handful of spaces at the Fringe. We aren’t for everyone. But we are the first choice for a growing number of passionate folk. 
More info on our ABOUT PAGE.


Follow the Link to the Form  




  • Heroes @ The Hive (70+ & 120+ capacity) EH1 1LG
  • Heroes @ BlundaBus (45 Capacity) EH8 9AA
  • Heroes @ SpiegelYurt (55 capacity) EH8 9AA
  • Heroes @ Our New ‘black box’ venue with raked seating (50 Capacity tbc) EH8 9AA
  • Heroes @ Dragonfly (50 Capacity) EH1 2LD


All Venues have front of house staff and proper production. Additional production can be brought in as required. We will never look to make money by charging rental on production. We now have our own dedicated Box Office in several of our venues.


DEAL for 20 20  
We think that our deal is the best deal at the Fringe 
– Shows keep 90% of pre-sold tickets (If a show sells less than £1000 tickets in advance they keep 100% of all sales)
– Heroes receive 10% of pre-sold tickets (for all shows that sell more than £1000 tickets in advance) 
– Acts keep 100% of the bucket (PWYW money). 
– A one off payment of £250 payable to Heroes before the fringe (April)


– Shows must register themselves with by March (discount deadline) = £295.20 for full run of 6 or more performances


 – Advance sales are through and our own box office
– Payout from sales through is made direct to the performer from the Fringe Office at the end of Sept.
– We then invoice our 10% less any settlement from Heroes Box office. Payable after you have received payout from Fringe box office.   
– Our shows are Pay What You Want (PWYW). Punters can buy a ticket in advance to guarantee a seat or pay what you want on exit.
– Shows can set any ticket price (usually between £5 and £10) 


It is your responsibility to Market your own show. However everything about Heroes is set up to maximise word of mouth and minimise the need for risky marketing spend.
– By offering the best deal on the fringe you are able to set your ticket price at a level that means they will sell.
– Flyers and venues posters should be the basis of your marketing. 
– We encourage and support all innovative ways to promote shows without big spend. 
– People will try to sell you adverts and posters campaigns. We aren’t convinced in the value / effectiveness of these at selling tickets / putting bums on seats. They are more about marketing to the industry / attempting to raise your profile. We aren’t sure that this is the best way to achieve that.  
– We are here to support and assist in the run up to and throughout the Fringe.   


We give priority to Heroes shows that are returning
We give priority to Solo Shows
We are very careful to not only select the performers that we think are the best but also that will fit in well with other performers in the venue. For that reason selection is by a team / committee of core performers and crew. Please don’t harass or chastise any individual.
We start allocating in Jan and aim to have the line up in place by Edfringe registration deadlines.


Jan – Who is Returning?
Feb – What extra slots do we have this year?
Feb & March – Allocating & offers
March & April – We often have one or two late slots come available just before the March & April deadlines   


Edfringe Programme Discount Deadline – 11 March (17:00 GMT)
Edfringe Programme Deadline – 08 April (17:00 BST)


Early On Sale Dates 


  • 30 January (approval deadline 20 January)
  • 27 February (approval deadline 10 February) 
  • 19 March (approval deadline 02 March)
  • 16 April (approval deadline 30 March) ** THE DEADLINE WE AIM FOR
  • 14 May (approval deadline 22 April)
  • 10 June – Full programme launch  




































































































Follow the Link the the Form 




























































Contact Us

All enquiries welcome! We’ll respond ASAP.